How the "growing companies" signal works

We continuously collect market data and compute comparative company dynamics inside each niche. The model takes in:

• revenue and year-over-year growth
• organic and paid traffic growth, branded search volume
• acquisition channel activity and how fast it scales
• product releases, iteration frequency, expansion to new segments and geos
• hiring: which roles are reinforced, which functions are closed first
• successful direction launches, ad campaigns, SEO positions, mentions, funding rounds, M&A activity

These signals produce a ranked list of leading companies per niche and business model. We then source candidates from that list.

From company to person: the specialist profile

Every specialist in the database is described as a set of parameters:

• niche and industry
• business model
• product
• check size
• audience and JTBD: who buys and which recurring job is solved
• geo
• channels and tools
• AI stack
• measurable results: revenue growth, CAC, ROMI, CPL, retention, conversion, channel launches, new-geo expansion

How matching works

When you bring a task, we describe your company in the same coordinate system: niche, model, check, audience, geo, stage, team, goals for the next 3–6 months.

What decides isn't one parameter but the combination.

• for B2B SaaS with a 500 000 ₽+ check and a long sales cycle, priority goes to experience in a similar model and a similar decision-maker type — not "strong performance in general"
• for mass-market B2C on Telegram and VK, priority is speed of hypotheses, creatives, seedings, and quick-demand work
• for product tasks the heavier weights are retention, activation, product analytics, and AI tools

What you get is not "people with a matching role" but candidates you don't need to train from scratch.

How this differs from classic recruiting

Classic recruiting starts from a job description and keywords. The output is people who formally match the title but don't understand your economics, audience, and niche dynamics.

Our approach starts from a different question:

In what context has this person already produced results, and how close is that context to yours — in niche, business model, check, audience, geo, and the companies winning in this niche right now.

So the shortlist isn't a resume scan but a narrow list of people you can talk to specifically: what the check was, who the audience was, which channels, which metrics, where the experience transfers to your task and where it doesn't.